South Dakota State Library: Library Development e-Newsletter

PR Pointers

• A Fine Day in Hot Springs
• Curriculum-Community-Library Connections
• Libraries Make News
• From “What’s the Buzz? Word-of-Mouth Marketing for Libraries” webinar

A Fine Day in Hot Springs

Hot Springs Public Library sponsored Food for Fines day in November. Patrons with fines could bring in canned or boxed food items for the community food bank to credit their accounts. One item=$5, so both the patrons and the community won.

Curriculum-Community-Library Connections

Brandon Elementary Library combined a book and a safety lesson for second graders. Students read Gus and Grandpa Ride and the Two-Wheeled Bike by Claudia Mills and Catherine Stock. Then a police officer talked to the students about bike safety and city laws.

Libraries Make News

Many libraries have regular columns in their local newspapers. This is a great way to promote new materials, programs, and special events. It reminds readers of their local library, its location, and its hours. If your local paper is not carrying a library column, talk to the publisher about starting one. No time to write a column? Enlist a volunteer, trustee, or favorite patron.

From “What’s the Buzz? Word-of-Mouth Marketing for Libraries” webinar

(Archived version available free at the Library Journal event website.)

The original event was broadcast on:

• Date: Tuesday, November 18, 2008
• Time: 2:00 PM EST
• Duration: 60-minutes)

The webcast archive will be accessible for one year following the initial webcast

• You are the key to transforming lives.
• Use as many media as possible to inform your public: print, radio, TV, and on-line.
• Be in touch with users and work to meet their needs. Our mission is about people, not stuff.

Brandon, Hot Springs, marketing, technology

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